Home » Zara: An Analysis of Market-Orientated Supply Chain Management in the Retail Fashion Industry by Carmen de la Cruz Iglesias
Zara: An Analysis of Market-Orientated Supply Chain Management in the Retail Fashion Industry Carmen de la Cruz Iglesias

Zara: An Analysis of Market-Orientated Supply Chain Management in the Retail Fashion Industry

Carmen de la Cruz Iglesias

Published August 4th 2013
ISBN :
Paperback
72 pages
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 About the Book 

Bachelor Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 1,0, Hull University Business School, language: English, abstract: This paper has beenMoreBachelor Thesis from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: 1,0, Hull University Business School, language: English, abstract: This paper has been developed to investigate how market orientation is aligned to supply chain management and thus, leverages a companys success. Answers were sought examining Zara, a strategic unit in the apparel Industria de Diseño Textil (Inditex) Group, which has widely been acknowledged as being a paradigmatic example of a leader in the fast fashion industry. Hereby, Zaras unique business model is investigated as well as its market-orientated approach that affects all scopes of its vertically integrated value chain. Finally, this report gives conclusions and an outlook while referring to the evaluated results.